data
Who is Your Hotel Guest? How to Identify and Attract Customer Segments
Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose
Travel Comeback in United States: Spotlight on 4 Key Destination Markets
After over a year of government restrictions in the United States, vaccination rates have accelerated, and the nation is on the verge of a travel boom
Exposing the Hotel Big Data Fraud
In many cases these lists of data source are almost ridiculous: flight search data, social media sentiment analysis, predicted weather patterns, etc. etc
Expect an Onslaught of Travelers Soon – Consumer Sentiment Study
As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers
Tourism After Lockdown: The Long and Short of Long-Haul Travel
With lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging
Greek Travel Demand Report: Flight Searches Grow But Begin to Slow
July is preferred for British, Greeks and Germans; Italians and French prefer to travel in August. It’s clear to see the impact of English policy on travel
Negative Passenger Demand Trend Continued in February
The IATA announced that passenger traffic fell in February 2021, both compared to pre-COVID levels (Feb 2019) and to the immediate month prior (Jan 2021)
The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications
Creative Solutions for Setting the Hotel Forecast in 2021
As your forecast evolves predicting demand over a certain period, it is crucial to assess the new customer’s behaviour patterns which can impact occupancy
Putting the Brakes on Spanish Travel: The Ups, Downs & EU Controversy
Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month