data

As your forecast evolves predicting demand over a certain period, it is crucial to assess the new customer’s behaviour patterns which can impact occupancy

Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month

Versus the previous week, hotels occupancy was down 1.1.% for the week to 57.9%, and was weakest on Wednesday and Thursday but still strong over the weekend

Main difference between Customer Relationship Management and a Customer Data Platform is there in the name: CRM manages relationships, CDP manages data

Since the universe of data is so broad, service providers are carving out specialized niches in which they refine a variety of complex and even raw sources

Managing a hotel requires visibility and insight into your operations from every angle. Understanding hotel metrics, and how to measure them, is key

When compared to 2019, there has been a shift towards domestic travel, with shorter stays, for Eid al-Fitr 2021 in line with current regional restrictions

The U.S. hotel industry was in need of a month like February. For Europe, it was another in a string of profitability pain. NB: This is an article from HotStats […]

The surge in data has not provided substantially better understanding of the customer because outdated modeling isn’t able to capture these shifts

To cut through complexity and create forward-looking commercial approaches, revenue managers and leaders need access to data from all corners of a property