data

Who is Your Hotel Guest? How to Identify and Attract Customer Segments

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

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Travel Comeback in United States: Spotlight on 4 Key Destination Markets

After over a year of government restrictions in the United States, vaccination rates have accelerated, and the nation is on the verge of a travel boom

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data fraud in hotel industry

Exposing the Hotel Big Data Fraud

In many cases these lists of data source are almost ridiculous: flight search data, social media sentiment analysis, predicted weather patterns, etc. etc

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Expect an Onslaught of Travelers Soon – Consumer Sentiment Study

As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers

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Tourism After Lockdown: The Long and Short of Long-Haul Travel

With lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging

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Greek Travel Demand Report: Flight Searches Grow But Begin to Slow

July is preferred for British, Greeks and Germans; Italians and French prefer to travel in August. It’s clear to see the impact of English policy on travel

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Negative Passenger Demand Trend Continued in February

The IATA announced that passenger traffic fell in February 2021, both compared to pre-COVID levels (Feb 2019) and to the immediate month prior (Jan 2021)

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Creative Solutions for Setting the Hotel Forecast in 2021

As your forecast evolves predicting demand over a certain period, it is crucial to assess the new customer’s behaviour patterns which can impact occupancy

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spain and portugal hotels affected by travel restrictions

Putting the Brakes on Spanish Travel: The Ups, Downs & EU Controversy

Recently, Spain has lost about twenty thousand searches per day. Travelers have abruptly interrupted a travel trend that had been growing for about a month

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