data

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

Booking windows will continue to evolve as vaccine rollout continues and travel begins again, this is a view on the ever-changing hotel booking landscape

a Revenue manager should not only prepare accurately the strategy, but also be open and flexible, constantly measure the results, and work with technology

This increase is linked with growing rollout of vaccines and guidelines, as well as travel “bubbles” and corridors for safer air travel between countries

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

There is no dichotomy between PMS data and demand data because, the two combined provide the picture to develop data-based revenue management strategies

If the roadmap goes as projected, we could see occupancy return occasionally to levels that in the past would have yielded higher ADR premiums

Iberia and the rest of Southern Europe are faring particularly well in terms of net new bookings as summer approaches and the appetite for travel rises