data
The Next Normal: Hotel Benchmarking Post-Pandemic
After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance
Global Hotel Demand Uptick Tussles with Competing Costs
The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line
Europe Travel Hot Spots: Spain, Italy & Greece, with Turkey Close Behind
Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand
Comparing Cost Models in Metasearch: CPC vs CPA
Within each metasearch program, cost models can individually become more complicated. For simplicity’s sake, we will focus on CPC and CPA
3 Reasons Why Valuable Data, Not Cheap Deals, is Secret to Recovery
By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR
2021 Shifts in Travel Behavior
While some travelers may go back to old ways, many will adopt a hybrid travel model, focusing more on regional drive markets or remote areas over urban
How to Evaluate Your Property’s Performance: From RevPar to CPOR and Beyond
The aim is to describe the main KPIs typically adopted by a hotel to support their business analysis, ranging from RevPAR, RevPAC, CPOR to NPS and beyond
US Hotels Performance Strong But Labor Shortage Dampens Occupancy
U.S. weekly performance was strong, but operators say it could be even better, but they are having to forgo occupancy due to ongoing labor shortages
How Phuket Sandbox Campaign is Impacting Hotel Booking Trends
We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening
Amazon Blocking Google FLoC Could Seriously Weaken Fledgling System
Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser