data

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

Travel intentions are strongly focused on the summer season: unlike Greece’s direct competitors, demand for the summer season is stronger than for spring

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

TMCs expect business travel volume to be much or somewhat higher this year. For hoteliers, this provides some interesting opportunities this year

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

There’s a new opportunity opening up in travel that will change the balance of power in hospitality over the next decade

The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels