data

Hoteliers should consider assembling a cross-functional commercial strategy team to review and adjust strategies based on macro environmental changes

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

There’s a new opportunity opening up in travel that will change the balance of power in hospitality over the next decade

The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels

Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022

Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable

The fact there is such strong disparity between short-term and medium to long-term travel indicates there is still little traveller confidence in the future

We look at how to activate data in a cookieless world. Key is activating a full-funnel, multichannel approach. Targeting travelers online is complicated