data

7 Types of CRM: Which One To Choose For Your Hotel?

Some need a CRM to better manage your business, while others want to communicate with customers, improve customer experience or manage customer support

Read more

How Can Future Demand Data Help Hotel Revenue Management?

Future demand data gives you insights into your source market to see how demand develops. It is a goldmine for hotels and their revenue management experts

Read more

Travel Recovery: Resilience in the Face of Uncertainty

On a global level, the last quarter of 2021 had its ups and downs, but evidence continues to build that travel shoppers are ready to see the world again

Read more

How To Entice Couples To Your Hotel

Not every hotel marketing tactic or package will tickle your guests’ fancy, so you need to look at your guests’ online and direct feedback data

Read more

Breaking Data Barriers: What to Look for in a Multi-Property PMS

Without shared access to available data and guest profiles across the group, booking opportunities are lost and returning guests go unacknowledged

Read more

person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

10 Direct Channel KPIs Every Hotelier Needs

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

Read more

lybra thumbnail image for article about greece summer travel demand

Greece Showing Strong Summer Travel Demand

Travel intentions are strongly focused on the summer season: unlike Greece’s direct competitors, demand for the summer season is stronger than for spring

Read more

Growth in US Hotel Occupancy and ADR Pushes up RevPAR by 3.6%

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

Read more

The 2022 Business Traveler: Anxious to Travel but also Anxious to Travel

TMCs expect business travel volume to be much or somewhat higher this year. For hoteliers, this provides some interesting opportunities this year

Read more

How AI Marketing Tools Turn Analytics Data Into Actionable Info

AI can glean actionable insights from massive data analytics in minutes, empowering marketing professionals to make better informed decisions, faster

Read more