data

Despite the many changes the hotel industry has undergone, one aspect remains the same, on the books data still plays a vital role for commercial teams

This explains the benefit of a Guest Data Platform in relation to your new customer acquisition strategy and how it can strengthen a direct booking strategy

We know previous hotel revenue management strategies can no longer be used as a guideline as the industry rebounds and restrictions continue to wreak havoc

Whereas the arrival of Omicron slightly dampened interest among North America (NORAM) travelers and EMEA, that wasn’t the case in APAC

It is fantastic to have access to various types of hotel benchmarking metrics. But we must understand that not every piece of information is important

Market occupancy climbed to levels not seen since Columbus Day weekend as 15 markets reported weekend occupancy above 90%

When looking at search data for the final quarter of 2021, it’s clear that North American travelers are once again showing optimism

Different Stakeholders have different needs. You can unleash your creativity by putting detailed analytics together but every user needs their own view

Understanding customer data and extracting meaningful insights from that is essential today, and can propel hotel upselling initiatives to the next level

We are encouraged by the gains seen in weekday hotel occupancy and believe that it is the beginning of increased business and group travel