data

To maintain the confidentiality of hotel data, STR imposes certain restrictions on the hotels for which it will provide competitive set data. The Marriott-Starwood merger is shaking up the world […]

In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all […]

There was a time, not too long ago, when Finance and Accounting had complete control over most of the decision making data in any business.  I caught the tail end […]

Data is changing the foundation of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, you have a new way to […]

The digital economy has created a new risk and reward model. The online and mobile population is set to double by 2020, millennials have ever increasing buying power and the […]

There is no one-size-fits all. Your hotel’s website serves the primary function of allowing customers to book rooms online with ease, but not all of your customers are so easily […]

The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]

Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]

Hotel industry fundamentals are good, and will continue to improve. But the hotel industry is being punished by the disconnect between the investment community of Wall Street and actual performance […]

NB: This is an article from NetAffinity A limited marketing budget is sometimes a given when you work for a small independent hotel. Low costs that yield high returns are the […]