data

Understanding the realities of business intelligence is the first step toward making data-driven decisions that can propel your hotel to new heights

While hotel general managers may be naturally risk-averse, their commitment to stability and consistency is vital for hotel stability and profitability

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

Hotels can maximize revenue by reducing reliance on third-party platforms. Below are best practices and practical ways to boost direct bookings

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

The rise of OTAs is a stark reminder of the consequences of missing an inflection point. It is key to recognize and adapt to pivotal shifts in the industry

A CDP is the missing piece in a hotel tech stack, bringing together scattered guest data to create unified profiles allowing hyper-personalized experiences

Data is now an invaluable commodity for independent hoteliers to analyze both internal and market data to compete with larger chains

We explore what’s new with GA4’s Realtime Pages report, why it matters for the hotel industry, and how you can leverage it to optimize your website

Correlation and causation are two different things. Confusing them can lead to misguided conclusions. These errors could be prevented with causal AI