data

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

Periods of high demand can strain resources, impact guest satisfaction, and complicate revenue and maintenance management

Integrating diverse hotel systems with unique data structures is more complex than expected; requirements change and costs escalate quickly

Good data management uncovers revenue opportunities and separates thriving properties from those barely surviving

Once data is centralized, modeled, and accessible, the next frontier is intelligence. And this is where things get exciting

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content