data

Silos in Hotel will be broken by technology. The question is does this happen in a strategic way or in an uncontrolled manner that fuels conflict

Hotels that thrive in 2026 will be those that operate leanly without eroding their value proposition. This does not mean cutting headcount indiscriminately

For hotels, this could mean asking fundamentally different questions of their data, moving from reactive analysis to proactive insight generation

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

Trying to predict the future of hospitality in 2026 can feel like staring into a cloudy crystal ball. Rapid technological change – particularly in artificial intelligence – has made long-term […]

Looking to fill some need periods in next few weeks or months? Market trends can identify the types of groups most likely to fit your space in need periods

The shift towards net revenue goes far beyond adding a new KPI. It is a commercial reset that changes how business decisions are made and measured

When hotel teams misunderstand the differences between automation and AI, they expect AI to perform the tasks of automation, and vice versa

Luxury does not mean what it meant a decade ago. They expect something subtler: relevance, recognition, responsiveness, not just more expensive

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines