data

Why AI is Not Enough: 7 Things to Sort Out First

There is immense pressure to acquire AI solutions immediately, often causing leaders to rush into implementation before laying the proper groundwork

Read more

How Model Context Protocol (MCP) Connects AI to Hotel Systems

An MCP is not a system of record. It eeceives structured requests, routes them to the correct system, and translates responses into AI-readable formats

Read more

The WhatsApp Trap: Why Hotel Operations Slip Through Cracks

The question is not whether WhatsApp is convenient, but whether it’s exposing your operation to missed tasks, inconsistent service and data privacy risk

Read more

bookboost article image about the importance of hotels listening to their guests

Your Guests Already Told You Everything. Are You Listening?

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

Read more

coloured strands coming together to make the shape of a head reflecting the hallucination crisis and how it is not an ai issue but a data problem

The Hallucination Crisis: Not an AI Problem but a Data Problem

Modern AI is a prediction engine. When the data it receives is incomplete or ambiguous, it fills in the gaps. That is a hallucination

Read more

How AI is Pushing Past Hotel Guest Personas

It is unwise for hotels to rely solely on hotel guest personas. The way forward is interaction informed data and understand why guests make decisions

Read more

You Hired a Revenue Strategist But You Are Using Them as a Clerk

In most hotels, the revenue manager role has been redefined – not by anyone’s intention, but by the absence of the right infrastructure

Read more

Why Revenue Management is Harder for Small Hotels

When revenue management happens intermittently, independent and boutique hotels can miss the window to capture higher rates or improve profitability

Read more

sign post saying same old way or something new reflecting the change in the commercial role within a hotel as ai takes on more of the analytics work

How Will Commercial Role Evolve as AI Absorbs Hotel Analytics Work

Forecasting, excel modelling, pattern detection, scenario simulation. These were once the differentiators that defined revenue and commercial leadership

Read more

thumbnail image for video discussion with hoteliq and rategain about why a partnership between best of breed solutions is better than all in one platforms

Why Best-of-Breed Beats All-in-One for Revenue Managers

Bringing together best in breed business intelligence and competitive rate intelligence, giving revenue managers something all-in-one platform rarely can

Read more