booking

Though restrictions are tight for travelers, there are still many willing to take the risk of a flight and airlines are seeing booking growth because of it

Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

Hotels invested in the need for direct booking strategies to stand out from the crowd. The booking engine layout plays an key role for the following reasons

In relation to bookings made in June, we can see 30% are for resorts or destination properties, 18% for rural properties and 24% for city/town properties

In order to get travelers started on the process, it’s key to examine the needs of the traveler. What are they, and how do they influence booking decisions?

Most hotels are in a mode of profit recovery so getting the right distribution mix and lowering distribution cost just became mission critical