booking

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

While some travelers may go back to old ways, many will adopt a hybrid travel model, focusing more on regional drive markets or remote areas over urban

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

Staycation is here to stay. Strong occupancy is here to stay but the question remains for us all… how much occupancy is too much?

A lot of hotels see the bulk of their demand coming in a three-day window, with business booked in the day for the day now a more common occurrence

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

Achieving 100% occupancy is essential yet a crucial process for hoteliers, and last-minute bookings are what save them from such unbearable losses

The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]