booking

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

To increase your hotel average length of stay, you need to up the LOS. When you look at this scenario carefully, there are three aspects to increasing LOS

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

Traveller intent is showing increasingly interest in sustainable travels, whether that’s reducing their carbon footprint or easing over-tourism in a hotspot

By making decisions based on stages of recovery, it will be easier for hotels to successfully navigate reopening and to rebuild their business

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

For now, it’s domestic market leading corporate travel with the hotel sector in France at 80 percent of 2019 levels and Spain and Nordics at 50 percent