booking

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RevMarketing Automation: Yotel Case Study

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel and the benefits derived

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turned over shopping trolley reflecting impact of booking abandonment

Overcome Booking Abandonment With Hotel Website Personalization

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

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Harnessing The Power Of Social Proof For Your Hotel Website

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

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expedia logo in background and on mobile phone is a key distribution channel for hotels

Expedia Best Practices and Special Programs on Offer

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

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Guests Want Highly Personalized Experiences – Hotels Must Adapt

To achieve a personalized booking journey, intelligent retailing removes dependency to book a room first, and enable the guest to book anything in any order

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How do Restrictions Work in Hotel Revenue Management

By managing restrictions, one has the ability to set controls over which bookings are accepted on specific dates or rate types. NB: This is an article from Rateboard For example, […]

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Hotel Website Design Tips to Drive Direct Bookings

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

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Increase Your Direct Bookings with 6 Powerful Urgency Tactic

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

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person on a laptop making a hotel bookings either via otas or direct on the hotel website

Hotel Direct Bookings vs. Hotel Bookings from OTAs

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

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