booking
Facebook’s Head of Travel on Hotels Going Mobile
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]
Watch What Happens When OTA Users Actually Shop Online
Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]
How to increase guest bookings when travellers don’t want to travel
Increasing traffic and increasing bookings is one of the biggest aims for any hotel, but in the United States, it’s becoming a real problem. America may be facing many challenges […]
Eye tracking for Google hotel searches: Old rules no longer apply
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way […]
4 Ways to Increase Your Direct Bookings
Nary a hospitality conference is found without the token debate about OTAs and their impact on hotels’ direct bookings. This trending topic has become so prevalent and so fierce, in […]
Reduce Your Reliance On OTAs By Understanding Customer Expectations
In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]
Google & Facebook move to shorten the distance between discovery and booking
Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]
The difficult coexistence between Booking.com and your website
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]
Making the Impossible Possible: The Magic of Hotel Room Allocation & Distribution Technology
The average nightly rate for a hotel room in Nashville last year was $261. In Boston, the average was $257. For the average four-night stay in either destination, a guest […]
The sun rises on online travel in Africa
As prices for minerals rise, Africa’s business travel sector is benefiting and a number of firms are gearing up for a predicted boom in online travel. Sally White reports Money […]
