booking
Increase Bookings With Color Psychology
How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]
As OTA Giants Rise, Google & Amazon Wait Their Turn
In the never ending battle between hotels and online travel agents, the first quarter of 2015 saw OTA gaining valuable ground. Already, the distribution channel which includes players like Expedia, […]
Savvy Independent Operators Drive Loyalty and Revenue
Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]
Experts weigh in on how to disclose resort fees
Whether to bundle resort fees into room rates or separate them is a source of debate in the hotel industry, but experts agree that transparency and full disclosure are musts. […]
Lufthansa GDS fee poised to start
Lufthansa will charge UK agents £11.30 per GDS booking from Tuesday as it remains committed to transforming distribution by imposing a worldwide Distribution Cost Charge (DCC). The carrier’s UK regional […]
How Distribution Systems Are Like Seat Belts
Many of us with children have faced the question: “Why do I have to wear a seat belt?” Most people use them, of course, because there’s no great alternative for […]
Strong advance bookings show positive outlook
As the end of summer nears, hotels in major North American markets are focusing on capturing bookings for early 2016 as opposed to last-minute travel deals, according to data from […]
Most Valuable High Touch Channels in the Digital Age
These days, the guest journey has grown more complex. On a typical day in 2015, millions of people worldwide will book lodging accommodations. The exponential growth of the internet and […]
Direct Bookings growing, but losing ground to OTAs
The TravelClick North American Distribution Review (NADR, Q3 2015) reveals that while there is still growth in direct hotel bookings they are falling behind in bookings made with OTAs. Another […]
Rigorous Revenue Management Collide With 2016 RFP Season
In February, a handful of DHL board members traveled to Miami, some from out of the country. Weeks in advance of the meeting, the CEO’s executive assistant had reserved rooms […]