booking

Google & Facebook move to shorten the distance between discovery and booking

Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]

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The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]

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Making the Impossible Possible: The Magic of Hotel Room Allocation & Distribution Technology

The average nightly rate for a hotel room in Nashville last year was $261. In Boston, the average was $257. For the average four-night stay in either destination, a guest […]

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The sun rises on online travel in Africa

As prices for minerals rise, Africa’s business travel sector is benefiting and a number of firms are gearing up for a predicted boom in online travel. Sally White reports Money […]

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From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report

In this report, Sojern teams up with Google to explore and explain the modern traveler’s path to purchase. The project combines Google’s deep insight into hospitality and hotel search trends […]

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Key Strategies to Shift Bookings from OTAs to Direct

As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. NB: This is an article from Milestone […]

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Hotel and Mobile Boost OTA Online Bookings

NB: This is an article by Phocuswright U.S. online travel agencies (OTAs) continue their upward climb and have increased their share of the total travel market. Bolstered mainly by hotel […]

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Consumer Research Uncovers Travelers’ Online Search and Booking Behaviors

Travelers display similar and distinctive behaviors while making booking decisions related to their travel accommodation selection. This study was designed to reveal the possible relevant and important factors affecting the […]

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90pc of travelers want to use mobile devices to search for flights

Despite strong profit projections in the past year, a new report from CellPointMobile claims that airlines are not taking full advantage of mobile solutions for their ecommerce infrastructures. The findings, […]

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Ways Chatbots Could Change the Hotel Industry.

Chatbots are already working hard in the hospitality industry, from taking fast food orders to helping travelers plan their trips. While conversational AI is very much in its infancy in the hotel sector, […]

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