booking
Fragmented Performance Dampens Spring Hotel Outlook
NB: This is an article from TravelClick While new bookings are up at the start of the spring season, with 17 of the top 25 North American markets showing committed occupancy* […]
3 Simple Strategies to See Direct Booking Skyrocket
NB: This is an article by Pam Levesque, General Manager of Blue Bay Inn and a Guest Author with Leonardo When I started working at the Blue Bay Inn […]
Report finds smartphone bookings ‘not popular’
Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]
Travellers start picking brands based on mobile services
A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]
OTA call center outsells, outservices big brands
NB: This is an article by Doug Kennedy of Kennedy Training Network In an experiment comparing how call center staff interact with potential guests, employees at one OTA won […]
Why Airbnb Won’t Be Great at Selling Hotel Rooms
Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal […]
Hotels and Travel sites in Tug of War for Customers
A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as […]
Pursue direct but milk distribution partnerships
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]
Grow Direct Bookings With Landing Pages
NB: This is an article from Net Affinity Landing pages are an essential part of a targeted, compelling book direct strategy. So, you’ve got your hotel website up. You’ve done all […]
Drive direct bookings by getting to know your guest
NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]