booking

A good book direct strategy is near the top of most hotelier’s list this year. Book direct campaigns from Marriott and Hilton are making headlines, and the focus of the industry […]

It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]

NB: This is an article from Koddi Last year we wrote about Facebook’s plans to launch Messenger bots which would, among other things, allow users to buy products, track orders, and even […]

  NB: This is an article by Tim MacDonald of Concur As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong […]

  Multichannel attribution is hot topic for travel marketers. Tom Bacon shares three tips for getting it right As we all know, most travel planning has become more complex, less […]

  Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]

  NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]

Microsoft’s recently launched, A.I.-powered bot Tay may have embarrassed the company when Twitter users taught the machine how to be racist, but Microsoft hasn’t given up on the future of […]

  Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]

  NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]