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Making a Case for Investing in Your Hotel Reservation Sales Team

Independent hotels often face unique challenges. Chief among them is distribution. Without the brand recognition and resources of larger chains, independent hotels must find creative and effective ways to not […]

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mirai article image about metasearch funnel the free booking links funnel and data sources

Metasearch Funnel in Detail: Free Booking Links and Data Sources

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

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The Secret to Boosting Your OTA Revenue: Description Optimization!

By optimizing descriptions, you increase the chances your hotel will appear in the top search results, driving more bookings and maximizing your OTA revenue

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16 Wedding Venue Marketing Tips to Increase Bookings

It is no surprise that weddings are some of the most profitable events. Because of this, many venues have a separate marketing strategy to drive bookings

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6 Essential Tips to Boost Your Google & Tripadvisor Reviews

By focusing on guest satisfaction and simplifying the review process you can enhance your online reputation and attract more bookings

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Proven Strategies to Attract More Guests and Boost Bookings

In the race to attract new hotel guests, it’s essential not to forget previous guests. They are crucial for any hotel marketing and operational strategy

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Are OTAs Like Priceline a Suitable Channel for Independent Hotels?

Let’s examine three of the biggest OTAs in the market to help you make informed decisions about your distribution strategy

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The Role of Hotel Metasearch in Travel Marketing

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

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Is Your Hotel Optimized for GDS

The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue

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man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Website Turning Guests Away? 5 Mistakes That Hurt Conversions

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

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