booking
Crafting the perfect guest experience, from website to hotel
Gone are the days when a guest’s hotel experience began with the doorman welcoming them into the lobby. With the average guest spending time on at least 38 sites prior […]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time […]
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]
How Airlines Can Improve Destination Content To Inspire Bookings
Judging by the destination content airlines continue to dispense and customers continue to ignore, there’s an opportunity for innovation. In a recent survey* of travellers we asked: How much time […]
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]
Reimagining the Online Booking Channel
For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]
How to Ensure Your Booking Engine Tracks Correctly in Google Analytics
If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]
Which benefits will turn your lookers into direct bookers?
We’ve seen a lot of hotels go live with our Direct Booking Platform – around 17,000 at the last count. And that means we’ve seen thousands of different offers that […]
Metasearch Players Kayak and TripAdvisor Testing New Interfaces
In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]
Close the Guests Journey Loop: Engagement, Retention, and Acquisition
Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]