booking

By having a clear cancellation policy, you can give confidence to potential guests and increase your bookings. You may need to change your cancellation policies for the time being to ease concerns

Years into an ongoing tug-of-war over direct bookings, it’s fair to say that OTAs still stir up a lot of angst within the hotel marketing community

We have dozens of hospitality clients, so we decided to put together some recommendations for where to invest time and focus during the crisis and here we share them with the rest of the industry

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted

Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too

Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

While some segments can evaporate in hours, your direct online segment is much more stable. If your share of direct business is below 10% of your bookings, you can be seriously harmed

We discuss the topic of Hyper Personalisation, how this extends personalisation, which we are all familiar with, and clarify how this should not to be confused with segmentation