booking

To meet the changing demands of the market, you need to be able to adapt your marketing strategy regularly to stand out against the competition

When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings

From hotel revenue management tactics to leveraging the latest hotel direct booking tools, here are five actionable ways to boost performance

Independent hotels can punch above their weight by flipping the tech stack and putting guests first by using tech to enhance their experience

The idea of this test is simple: to use an AI agent to complete a hotel booking on popular booking engines. We started out with a few questions in mind:

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

As hotel tech advances, we’re seeing a shift from attribute-based selling to hospitality retailing, a more dynamic and flexible approach

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]