booking
Here’s One Way Hotels are Failing Pre-Arrival Guests
When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just […]
When Are Highest Value Leads Generated on Google Hotel Ads?
When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better […]
5 tools to improve your direct booking conversion rates
The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? NB: This is an article from GuestCentric Recently, hoteliers have […]
Hotels should leverage indirect channels to win new business
How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotel’s relationship with online travel agencies […]
How to get more bookings through your hotel’s Facebook page
Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]
Taking advantage of indecision to drive direct bookings
Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. NB: This is an article by GuestCentric This stems from the huge diversity of highly […]
Four ways hotels can increase direct bookings
A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accommodation providers this year compared to […]
Make messages simple to persuade guests to book direct
Industry jargon gets between you and your guests. It can reduce the number of bookings you get, both on your own website and elsewhere. For example, the phrase ‘book direct’, […]
Travel apps need a data centric approach to marketing
It’s a case of good news/bad news for the travel app industry. The good news is that people are using apps to book travel more often than ever. The bad […]
Business Travelers Expect Cross Device Integration
The business travel arm of the Expedia group, announces results from its 4th edition Egencia Business Travel and Technology Survey* today, highlighting the increasing desire by business travelers for technology […]
