booking

Why Include OTAs in Your Hotel Revenue Management Strategy?
Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

WhatsApp Hotel Templates for a Personalized Guest Journey
A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Hotel Guest Segmentation: 5 Basic Tips to Boost Conversions
Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue
Perplexity AI Introduces New Hotel Search Agent
Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels

Expert Partner Hotel Success Stories – March 2025
Here is the March round up of 11 Hotel Success Stories from our Expert Partners touching on revenue, bookings, guest experience and engagement. Atomize, BEONx, Lybra, The Hotels Network, Userguest […]
How Mobile Booking gives Hotels a Competitive Edge
Mobile is no longer just a secondary channel – it’s a key battleground for direct bookings. As of June 2024, 70% of the world’s population (5.68 billion people) use mobile […]
How to Maintain Hotel Occupancy Post Easter and into May
April and May are traditionally unpredictable months for hotel occupancy. Here are 5 strategies to help maintain strong occupancy through this period
Stop OTAs Holding You Hostage: Reclaim Direct Bookings and Profit
No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line

How to Capture Springtime Travelers on Your Direct Channel
Read on to discover actionable strategies to make the most of the spring travel boom and maximize your direct channel impact
First Booking Through an OTA? The Next One Should be Yours
While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience