booking

Sally’s finger hovered over the “Purchase” button. After hours of online sleuthing, she was pretty sure the green chair would complete her living room. It was the style and color […]

Today’s travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain’s central reservations systems (CRS). As a […]

Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but […]

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having […]

More than 1.18 billion people traveled internationally last year, and Asia-Pacific cities collectively claimed almost 25% of those arrivals. This year, growth rates are expected to be 5% to 6% […]

“Direct is best”; “101 ways to avoid paying OTAs”; even “How to Win The OTA War”. We’ve all seen countless taglines and blog posts of this nature. In fact, we’ve […]

Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. […]

Booking.com is launching its new programme: “Risk Free Reservations”, at least for some hotels here in Spain. They are doing so in the same way as with other programmes the […]

Sojern has released a new report on the modern travellers’ path to purchase, confirming that it isn’t viable for hotel marketers to address the lowest common denominator. The report finds […]

Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set […]