booking
Google Price Insights: New SERP Test and How to Respond
A blog post this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. This new […]
Pricing strategy basics to make the most of every booking
Whether you run a high-end hotel, a budget apartment or something in between, sooner or later you’ll need to decide on a pricing strategy. How much should you charge for […]
Definitive Guide to Increase Group Revenue Through Your Hotel Website
Group bookings drive large, predictable increments of revenue for hotels, but not all hotel websites successfully target this lucrative business. Just because your hotel website does a stellar job driving […]
Hotel overbookings: Let us learn to tame them
Hotel overbookings have been quite a repetitive term in the hospitality industry. Ever wondered what that is? Hotel overbookings are the condition a hotel faces when a single hotel room […]
Hotels Fight Back on OTAs Dominance of Online Guest Bookings
Online travel agents offer a convenient revenue stream but, as hotels are discovering, at a cost – that guests are ignoring direct bookings in favour of the hotel that appears […]
Is The Price Right When Comparing Different Reservation Channels
The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]
Expedia’s New Package Approach Could Upend Distribution
The marriage of convenience between hotels and online travel agencies gets rockier whenever one of the partners goes too far to gain the upper hand. Expedia’s recent changes to its […]
Are Hotel Reward and Benefit Platforms Worth Investing In?
The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down […]
Watchdog OTA crackdown is a timely reminder for independent hoteliers
The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]
How Google My Business Exploits the Hospitality Industry for Profit
The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]