booking

What if the Only Website Ever Needed for Travel Bookings was Google

Google is positioning itself as the only website you need for anything, including finding a place to stay. Let me explain with a bit of history. HISTORY OF GOOGLE HOTEL ADS […]

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Hotels Can Take Advantage of Facebook’s New Appointment Booking Tool

While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.

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Five Make or Break Moments in the Guest Experience

Guest satisfaction is the name of the game in the hospitality industry. Make sure you’re ready for these key moments, so you make (not break) their experience at your property.

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5 Psychological Triggers to Increase your Website Bookings

In the following post, we’ll explain 5 psychological triggers that you can use to influence your customers decision-making, forge deeper relationships, and drive more direct bookings.

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Hotel Expiration Dates: Fact or Fiction?

How can hotels beat the dreaded expiration date, by getting a soon-to-be-expired room booked, even at the VERY last-minute?

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How to Increase Revenue Throughout the Customer Journey

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

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Independent Hotels: An Action Plan to Win the Direct Booking

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.

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The Importance of Metasearch for Hotels Today

Metasearch is not a new concept. In fact, the concept and implementation of metasearch dates back to the mid-nineties with websites/engines such as SearchSavvy, MetaCrawler, and Hotbot

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Conversion Rate Optimization: Most Important Factors Hotels Should Know

There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.

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Nordic Choice ‘Not at War with OTAs’ Over Blockchain

If the decentralised, blockchain-based distribution platform that Nordic Choice has been working on with Winding Tree is to succeed, it will need widespread industry support and buy-in.

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