analytics

In order to define, or even redefine, your hotel’s competitive set, here are some do’s and don’ts to help ensure a strong, competitive recovery ahead

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

Since the universe of data is so broad, service providers are carving out specialized niches in which they refine a variety of complex and even raw sources

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

Goals should not be overlooked as a key part of your Google Analytics data and website analysis. However, don’t fall into the “the more, the merrier” trap

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low