analytics

There are common pitfalls in how big data analytics can be applied to travel. In many industries often the use of big data analytics can be misapplied and the same […]

NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]

The hospitality industry has long used typical information sources to create as accurate a demand forecast as possible. However, with more sophisticated technology and software now available hotels would do […]

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room […]

In the hotel industry, there’s a longstanding tradition of leaders making decisions based on gut instinct. Whether it’s a general manager who’s been in the business for decades or a […]

NB: This is an article from TravelClick TravelClick, a global provider of data-driven solutions that enable hotels to maximize their revenue, and IDeaS, the leading provider of revenue management software […]

We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]

Advanced Revenue Management is all about following the people (guests) instead of the product (rooms). It therefore involves the application of mathematical techniques to PMS and POS data in order […]

You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]