analytics

The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]

Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS. The results […]

One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and […]

Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]

What is the difference between looking successful and being successful? Many business owners believe they are the same thing. If you have enough customers, drive a nice car and can […]

In the past five years, the avalanche of data coming from social media and website analytics has enabled marketers to produce more relevant messages than ever before. Rich with customer […]

There are many, many components of a successfully integrated and automated Revenue Strategy system, each of which must work together to achieve optimal results. Often times the most critical things […]

How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you collect it from? And, most […]

In June, SnapShot Travel, a data analytics company in Berlin, opened up its core product to hoteliers. As Tnooz noted when we first profiled the company in a 2013 Startup […]

Programmatic advertising – the ability to target infinite audience segments across the web – means that serving the same, generic advertisements to all your target audiences is no longer an […]