analytics
Facebook demographics analysis reveals several startling truths
Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]
Hotels Business Intelligence: Don’t Just Analyze the Past, Predict the Future
Exponential pace. That phrase can be used to describe the growth and diversification of the hotel industry. Even though the market tends to focus on larger brands and the […]
nSight for IDeaS™ Helps Drive More Profitable Bookings Tapping Travel Intent Data
First-to-market revenue management solution provides exclusive access to travel intelligence and online demand data to give hoteliers an unseen competitive advantage When it comes to forecasting hotel booking behaviors in […]
Are You Driving Social Media Traffic To Your Website?
By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]
Talking data with Hilton: Jonathon Wardman, Vice President CRM
This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]
Six Tips for a Data Driven 2017
NB: This is an article by Kelly McGuire, PhD. As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even […]
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]
Common Pitfalls of Google Analytics Campaign Tracking
Here at Fuel, we are all about simple and effective marketing solutions. In fact, our tagline is “Hotel Marketing…Simplified.” We try to execute that philosophy in everything we do. Google […]
Predictive Intelligence: The Path to Loyalty & Beyond
I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but […]
Why Measuring Guest Feedback is Essential for Hotel Groups
Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need […]