analytics
How are Hotels in Vienna Preparing for Lifting of Travel Restrictions?
When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July
7 Trends to Track Revenue Management in Recovery
How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution
4 Steps To Plan For A Second Wave Of COVID-19 (Or Any Other Crisis)
We don’t know what a second wave will look like, and we of course hope there isn’t one, but being prepared now will hopefully alleviate some of the trouble later
Critical KPI’s Hotels Should Monitor During This Crisis
Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it
How To Monitor Your Marketing Paid Performance During A Crisis
Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]
Benchmarking Should be More Than Just Data Comparison
Many benchmarking, especially from third-party companies, show only comparison with comp set aggregate data. This, in addition to ensuring greater confidentiality, also allows a certain reliability
Golf Course Operation: Approach Revenue in a Smarter Way
When looking at golf revenue, remember to stack it up against what the hotel is spending. Go beyond popular golf metrics like average rate per round (ARPR) or revenue per available round
Podcast: How Predictive Analytics Improves Profitability by Optimising Inventory Allocation
We discuss the current Distribution landscape and how, through the use of AI and predictive intelligence, inventory allocation can be optimised to drive more profitable revenue
Data Drives Direct Booking: Maximise Revenues And Loyalty
Understanding what the customer is doing while on that booking journey, or how their behaviour has changed since they last booked is an opportunity to react and deliver on the loyalty experience.
5 Things to Include in Your Hotel Performance Strategy
As you map out your hotel performance strategy, remember that there’s more to financial capital than what you’re bringing in with a traditional hotel revenue strategy