Airlines

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust

The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains

What does the travel industry need to know as it ponders going all in on agentic AI? How suited is Agentic AI to the unique dynamics of the travel sector?

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

Travelers visit up to 277 web pages before booking a trip, 2.5 pages a day in the early phase of planning and up to 25 on the day of purchase

Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge

But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

In 2012, ancillary revenue per passenger was estimated to be $12.13; by 2019 this had increased to $23.91, and the 2021 projection is $27.60

Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs