Airlines
EasyJet £5.99 Cabin Bag Pricing: Revenue Management 101
The BBC article about Easyjet ahd their cabin bag pricing misses the wider reality: this isn’t misleading pricing, it’s textbook airline revenue management
Why the “Single Truth” in Airline Pricing No Longer Exists
For airlines, data is a complex mosaic. Embracing multi-source complexity helps navigate the probabilistic future of airline distribution.
The Future of Airline Optimization: From Static to Open Pricing
By leveraging Offline Reinforcement Learning to optimize pricing and On-Demand Intelligence, airlines can achieve a new tier of revenue maximization
Understanding the Silent Majority Problem with Loyalty Members
Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them
How Airlines Compete When Price Is No Longer An Option
When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust
The State of AI in 2025: Agents and Innovation (McKinsey & Co.)
The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains
How Agentic AI Could Upend The Travel Industry
What does the travel industry need to know as it ponders going all in on agentic AI? How suited is Agentic AI to the unique dynamics of the travel sector?
Ancillary Revenue: How Airlines (and Beyond) Turn Extras into $Bns
From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone
How Airlines Can Inspire Travelers With a Digital Shopping Cart
Travelers visit up to 277 web pages before booking a trip, 2.5 pages a day in the early phase of planning and up to 25 on the day of purchase
McKinsey: Travel a Top Priority, Especially for Younger Generations
Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge
