Airlines

suitcases lined up questioning the revenue management approach of airlines and their pricing of cabin bags and whether it is misleading or not

EasyJet £5.99 Cabin Bag Pricing: Revenue Management 101

The BBC article about Easyjet ahd their cabin bag pricing misses the wider reality: this isn’t misleading pricing, it’s textbook airline revenue management

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business traveller on airline flight

Why the “Single Truth” in Airline Pricing No Longer Exists

For airlines, data is a complex mosaic. Embracing multi-source complexity helps navigate the probabilistic future of airline distribution.

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person searching for flights on a laptop reflecting the airlines shift from static to open pricing

The Future of Airline Optimization: From Static to Open Pricing

By leveraging Offline Reinforcement Learning to optimize pricing and On-Demand Intelligence, airlines can achieve a new tier of revenue maximization

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Understanding the Silent Majority Problem with Loyalty Members

Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them

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How Airlines Compete When Price Is No Longer An Option

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust

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The State of AI in 2025: Agents and Innovation (McKinsey & Co.)

The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains

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How Agentic AI Could Upend The Travel Industry

What does the travel industry need to know as it ponders going all in on agentic AI? How suited is Agentic AI to the unique dynamics of the travel sector?

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man in airport lounge with his luggage reflecting the potential of ancillary revenues for hotels and the opportunities for hotels

Ancillary Revenue: How Airlines (and Beyond) Turn Extras into $Bns

From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

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man in airport lounge with his luggage reflecting the potential of ancillary revenues for hotels and the opportunities for hotels

How Airlines Can Inspire Travelers With a Digital Shopping Cart

Travelers visit up to 277 web pages before booking a trip, 2.5 pages a day in the early phase of planning and up to 25 on the day of purchase

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McKinsey: Travel a Top Priority, Especially for Younger Generations

Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge

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