A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are increasingly booking direct with suppliers and embracing mobile and sharing economy services.
The study, Booking Behaviour II, conducted in partnership with Concur, found nearly one-third of business travellers in each country expect to use “alternative channels” more often in the next year. However, this growth in direct bookings will not necessarily come at the expense of booking through an online booking tool (OBT). A good share of these same business travellers also expect to rely on an OBT more often in the next year. Travellers are split, however, when predicting their use of online travel agencies (OTA) in the next year.
“As alternative channels are increasingly used, travel programs may have reduced visibility into booking over time facing greater difficulty ensuring duty of care and achieving cost savings,” said Monica Sanchez, GBTA Foundation director of research. “It’s important for travel professionals to plan for this growing trend in their programs – ensuring they capture and manage employee travel no matter where or how it was purchased.”
Similar to last year’s booking behaviour study, this year’s study found that three in five business travellers with access to a corporate OBT used one in the past year to book a work trip. Yet these same travellers also use alternative channels as at least one-third in each country booked directly with a supplier and one-fourth used an OTA, despite having access to an OBT. Millennials are the least likely group to use an OBT when they have access to one and surprisingly, high-frequency travellers do not use an OBT at a much higher rate than low-frequency travellers.
