Lybra Tech
Biography
Lybra Tech is a leading travel technology company specializing in data-driven solutions for the
tourism and hospitality industries. Founded in 2016 and headquartered in Rome, Italy, Lybra
became part of the Zucchetti Group – Italy’s largest software house and a major European
player – in 2020.
The company develops advanced tools for revenue optimization and tourism data intelligence, with
two flagship products: Lybra Assistant, a Revenue Management System for hoteliers, Lybra
Destination and Lybra Business, tourism intelligence platforms designed for destinations, public
institutions and companies.
Lybra’s mission is to simplify and empower data-driven decision-making in tourism by providing
real-time, predictive insights. The company envisions a future where technology bridges the gap
between data and action, enabling more sustainable, profitable, and responsive travel ecosystems.
Innovation, transparency, scalability, and user-centric design are the cornerstones of Lybra’s
approach, delivering impactful tools that adapt to the unique needs of clients across different
markets.
Recognized within the Zucchetti ecosystem and by industry experts for its role in driving digital
transformation in hospitality, Lybra Tech is widely regarded as one of the most accessible and
scalable RMS solutions in Europe. With a team of over 30 professionals across Europe, Lybra
serves a global network of clients, with a consolidated presence in markets such as Italy, Spain,
Greece, Portugal, and Germany, and a growing footprint in the United States and South America.
Lybra Assistant RMS integrates seamlessly with leading Property Management Systems and
Channel Managers and is trusted by hundreds of hotels and multiple tourism boards. Through
strategic partnerships and a forward-thinking mindset, Lybra Tech continues to shape the future of
revenue management and destination intelligence empowering professionals to turn complexity
into opportunity.
Who Are We
Featured Articles

Expert Partner Hotel Success Stories – July 2025

Expert Partner Hotel Success Stories – May 2025

Expert Partner Hotel Success Stories – April 2025

Expert Partner Hotel Success Stories – March 2025

Heading to ITB? So are our Expert Partners ….. Like to Meet?

Partner Hotel Success Stories: Revenue and Booking Growth

Why Raising Prices in High-Demand Periods Isn’t Exploitation
Low Prices Guarantee High Hotel Occupancy: Myth Debunking

Revenue Management Is Only For Room Rates: Myth Debunking

True or False: Debunking Myths in Hotel Revenue Management

How AI Will Shape the Future Hotel Experience

10 Effective Strategies to Boost City Hotel Occupancy
The Value of Automated Pricing for Independent Hotels

Navigating Seasonal Dynamics: How an RMS Empowers Seasonal Hotels

Elevating Hotel Performance: The Impact of Dynamic Pricing on KPIs

Hotel Booking Psychology: Understanding the Guest Journey to Yes

The Bond Between Revenue Management and Sustainability

Revenue Management Systems: The Key to Unlocking Hotel Success

Branding Strategies to Transform Your Hotel into a Destination

10 Strategies to Skyrocket Profitability in City Hotels

Mastering Revenue Optimization for New Hotels

Transformative Power of Group Displacement in Hotel Revenue Management

Green Revenue Revolution: Intersection of Sustainability and Revenue Management

The Impact of an RMS on Enhancing Hotel Guest Experience

Hotel Direct Bookings vs. Hotel Bookings from OTAs

Hotel Pricing Strategies for Peak, Middle-Season, and Off-Peak

What Is Hotel Rate Parity and Why It Is Important

Offer Segmentation: How to Increase Revenue and Guest Satisfaction

Price Elasticity in the Hotel Industry: Affecting Factors and Tools

