Cogwheel

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Cogwheel Marketing™️ is a digital marketing agency specializing in branded and soft-branded hotels, leveraging each brand’s capabilities and coupling that with supplemental strategies to maximize total online presence through digital marketing and advertising.

The process starts with identifying gaps in a hotel’s online presence, aligning hotel and revenue goals, and then developing a strategy with tactics to close those gaps.

Their reporting and business intelligence tool, Cogwheel Analytics™️, aggregates data across the customer booking journey to identify trends and benchmark marketing data across hundreds of hotels.

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Featured Articles

a character holding a broken heart reflecting the demise of roas as an effective marketing kpi
Moving Past ROAS as a Marketing KPI
tablet with google analytics and the need for hotels to track pmax campaigns
PMax Campaigns: The Automated Future of Google Ads
google business profile app logo
How Brand Hotels Can Update Google Business Profile
letters spelling out seo for an article about backlinks and the importance in seo strategy
Boosting Direct Bookings through Strategic SEO Optimization
geo vs seo cogwheel article image
GEO vs SEO for Hotels: 10 Comparisons
Thumbnail image for Revenue Hub Expert Partner Hotel Tech Updates June 2025 article
Expert Partner Hotel Tech Updates – June 2025
person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest
The Invisible Guest: How Dark Social Impacts Hotel Marketing
old hotel hallway reflecting the importance for hotels to check their photos and which ones are actually showing on the brand distribution networks
Hotel Alert: Check Your Distribution Networks for Old Photos
traveller looking at a hotel reviews on a laptop reflecting importance of reputation management and it's impact on driving hotel bookings
Reviews to Reservations: Leverage Guest Feedback to Drive Bookings
letters spelling out seo for an article about backlinks and the importance in seo strategy
Backlinks and the Importance in SEO Strategy
facebook thumbs up reflecting value to hotels of facebook advertising
8 Simple Steps for Hotels to Run a Successful Facebook Ad
7 people on mobile and tablets reflecting importance to hotels in developing a digital presence
How to Maximize the Launch of Your Hotel Digital Presence
dog laying on magazine reflecting importance of marketing your pet friendly hotel
Strategies For Marketing Your Pet Friendly Hotel
Strategic Integrated Campaign Elevates Visibility & Conversions at Hotel Event Venue
Strategic Integrated Campaign Elevates Visibility & Conversions
mind the gap reflecting the trust gap and why transparency is the key feature for your rms
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
person shouting through a loud hailer reflecting the importance to focus on share of voice and prioritize direct bookings
Maximizing Share of Voice and Prioritizing Direct Bookings
person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity
Breaking Free from OTAs with Paid Search (Case Study)
multiple people in the shape of hands coming together in the same way hotels and marketing agencies can maximize their relationship
4 Ways to Maximize the Marketing Agency and Hotel Relationship
hand on computer mouse overlayed with a dollar image reflecting the myths about hotel paid advertising
Branded Hotel Opening: How to Build Awareness with Paid Search
megaphone with various icons coming out of it reflecting the importance for hotels to create the right social media strategy for their specific property
Developing a Social Media Plan For Your Hotel
letters spelling out seo for an article about backlinks and the importance in seo strategy
How to Optimize for Marriott SEO
american football game play reflecting the corporate rate playbook and the secrets to winning the corporate rate game
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
old plane cockpit with lots of dials reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one
Evolving Past ROAS as the Primary Marketing KPI
word strategy writing on paper illustrating the importance of hotel sales strategies to boost revenue and profitability
Create Your Digital Marketing Strategy Before Jumping Into Tactics
3 people looking at a laptop reflecting the increasing trend of travel Tuesday
25 Ways to Setup Your Hotel Online Presence for Greater Exposure
video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue
To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
man holding his head in his hands possibly reflecting a frustration with their hotel google ads not driving enough traffic and wondering how to fix it
Hotel Bookings: Transform Digital Marketing Failure Into Success
data sets and charts reflecting importance of hotel business intelligence
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
google universal analytics on a laptop highlighting which ones are important for revenue managers to actually care about
How we Transformed a Hotel’s Booking Game with Google Ads
words digital marketing and phrases related to this topic including seo and ppc
Hotel Marketing KPIs Must Change to Drive Commercial Strategy
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