Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom […]

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your business. Of course, eliminating OTAs from your revenue stream is […]

The question that every hotelier is concerned all the time about is: “How can I get more bookings and increase RevPAR?” But least do they understand, that selling rooms at […]

The media has carried out a widespread diffusion of the story that Airbnb is now offering hotels. The size of this giant company and its potential are well worth the […]

Hoteliers might like the idea of being able to measure asset and market performance using a variety of metrics, but in the current European business environment, analysis is often far […]

Is Airbnb beating hotels? Most definitely. While the hotel industry is experiencing strong growth since the downturn of the economy, alternative accommodations like Airbnb and HomeAway have been chipping away […]

A hotel’s personalization of service is the key to create an unforgettable experience for guests. A personalized hotel experience goes beyond the kind of amenities you have or discounts in […]

For many hotels, the time-honored Pace Report forms the heart and soul of their RM analysis. NB: This is an article by Robert Hernandez, Revenue Analytics Coach at Origin World […]

Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]