Hotels Drive High-Impact Direct Bookings with Metasearch
Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]
Airbnb Is Set to Launch a New Tier of Select Properties
Airbnb is close to announcing its newest product, Airbnb Select, perhaps as early as next week, Skift has learned. And it’s good news for those who have always longed for more […]
Earn more direct bookings for your hotel with transparency
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would do the right […]
Geo Targeting for Hotels: Get More Transient Business
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]
Headwinds for Big 3 OTAs: Expedia, Priceline and TripAdvisor
Wall Street prefers the term ‘headwinds’ to ‘problems’, and there are an awful lot of them in the travel stories coming out of brokers at the moment. The numbers show […]
Is Google AMP the Right Choice for Hotel Websites?
You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]
7 Tactics to Increase Engagement Across Your Social Media Channels
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]
Other operated departments minor source of revenue for most hotels
In lodging industry parlance, other operated departments are frequently referred to as minor operated departments. Based on recent trends in other operated department revenues and profits, these sources of income […]
CRM: A Hotelier’s Guide, part 2 — The expert view
CRM is about curation of the entire customer lifecycle — from her first trip to her last. True CRM includes a plan for every interaction with the traveler, whether the […]
Get Your Hotel Operations Team Onboard The Tricycle of Guest Service
As hospitality industry trainers know, using symbols and models can help trainees grasp abstract concepts and make seemingly-complex paradigms easy to understand. Seems like is a good time for the […]