IHG Challenges Brands to Address Needs of the ‘Age of I’ Customer

Intercontinental Hotels Group (IHG®) today launches its 2017 Trends Report – The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’ – at the World Economic Forum (WEF) in […]

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Tapping Into Integrations is Essential to Hotel Growth

With countless systems and multiple departments, managing a hotel today can be challenging and complex. Traditional software, such as the PMS, limits hoteliers’ freedom to work with several different vendors. […]

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7 Trends That Will Change Social Media in 2017

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you […]

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Why Measuring Guest Feedback is Essential for Hotel Groups

Managing any business across different branches and locations is no easy task, and a hotel group is no exception. As your locations diversify and your business grows, so you need […]

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How Expedia, Hopper and Skyscanner Use Big Data

In the travel industry, airlines and travel agents might categorize you as one of the following types of travelers: a standard traveler, a deal-seeker or a first class frequent flyer. […]

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No More Spaghetti: Where Hotel Technology Must Go in 2017

A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos […]

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New Phocuswright Research: Mobile Fuels Online Travel Dominance in Europe

Brexit. Trump. Terror. Amidst all the remarkable headlines, here’s one nugget you might have missed last year: 2016 was the last year in which offline transactions accounted for a majority […]

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Will Facebook Recommendations Create a New Channel for Hotel Bookings?

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]

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Examining the Strength of the Top 25 Hotel Markets

As the U.S. hotel industry continues its RevPAR growth cycle, some signs of a growth slowdown are apparent. The increase in new Hotel rooms in the United States is rapidly […]

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Buy Buttons Out Email Still In – Keep Marketing Momentum Strong

The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]

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