The Incredible Shrinking Hotel Industry
The hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Online travel […]
How to manage high occupancy and build better guest loyalty programs
Hotels spend a vast amount of time trying to procure more bookings and increase their occupancy rates. So what if you’re really good at distributing your rooms or the market […]
How To Leverage User Generated Content on Your Hotel Website
Last week we hosted a webinar on How to Build a Winning Social Media Strategy. We were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & […]
100% Occupancy Dilemma for Hotels, what Hoteliers Need to Achieve?
Every hotelier is familiar with and knows that Occupancy is the percentage of available rooms that were sold during a specified period of time. It is calculated by dividing the […]
Establishing the ideal revenue team and strategy for your extended stay hotel
It was a year of growth for extended stay accommodations (extended stay hotels, aparthotels and serviced apartments), particularly in North America – the world’s largest region for extended stay – […]
Big Revenue Management: Where the Rubber Meets the Road with Big Data
Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the […]
OTAs, precise SEO and other marketing strategies for boosting hotel traffic
Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]
TrustYou Study Uncovers Travelers’ Online Search and Booking Behaviors
++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]
Revenue Managers Succeed with a Series of Right Moves, at the Right Time
Chess is a well-known game of analysis. When playing for the first time, one often lacks the knowledge to think strategically. Over time, however, one begins to weigh possible outcomes […]
OTAs Using Data to Help Hotels Build Revenues
Debate in the industry suggests some OTAs are reluctant to share their data with hotel partners, a claim that surprised Krishan Kadodwala, the Expedia group area manager for UK and […]
