NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]

  In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]

  THE rapid growth of services like Uber and Airbnb over the last decade make it clear that the “sharing economy” is not a passing trend. These businesses are causing […]

  The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]

  What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]

  NB: This is an article from ALICE Too little of it…or too much. That’s the data paradox. In certain instances, like trying to understand employee productivity, there’s little data […]

  Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their […]

  NB: This is an article from Leonardo Remember the days when the only option for your hotel guests was to either phone your hotel directly or book through a […]

  NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]

  The Millennial traveller, defined by age as being born between 1980 and 2000, already makes up over one third of the world’s hotel guests, with predictions that they will […]