website

What a property needs on its website

Over the past decade, technology has impacted the way hospitality businesses of all sizes operate. For independent properties, it has been a game changer. Now more than ever, independent properties […]

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Does Your Hotel Website Really Matter? Website Behaviour Study

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel […]

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Driving Maximum Profit Through More Direct Bookings

In today’s ultra-competitive hotel environment, every dollar counts. Any competitive edge that translates into a stronger bottom line is sought out, and every piece of hotel business is evaluated to […]

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The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss

The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with several opportunities for the customer to […]

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Why Site Weight Matters for Your Hotel Website

What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]

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10 Secrets of Luxury Hotel Websites (Part 2)

Last week we covered the first five secrets of luxury hotel websites … Here’s Part 2 and the final five tips for luxury hotels and resorts: 6) Luxury Hotel Websites Synthesize […]

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How To Leverage User Generated Content on Your Hotel Website

Last week we hosted a webinar on How to Build a Winning Social Media Strategy. We were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & […]

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The top four user experience KPIs that travel brands should be tracking

How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]

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10 Secrets of Luxury Hotel Websites (Part 1)

Unique amenities, exclusive experiences and personalized service used to be the proprietary domain of a luxury hotel … but now these offerings have become mainstream in any hotel from midscale […]

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Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel

It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]

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