website

Is your online presence attracting or turning away guests?

  This is a Q&A with Petr Palas, CEO of Kentico What are the most common mistakes hoteliers make when it comes to developing their website? Given the competitive market […]

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Website Marketing : 3 Common Heuristics to Improve Performance

What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]

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Landing Pages: The Secret to Turn Paid Traffic into Hotel Bookings

Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You […]

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Reduce Your Reliance On OTAs By Understanding Customer Expectations

In the 20-some years since Microsoft launched Expedia, we have seen a lot of changes in the online travel agent space. There have been so many startups, each offering some […]

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5 Design Tactics Helping Hoteliers Drive Direct Bookings

What’s the most important function of your hotel’s website design? It’s not the aesthetics. It’s not even, ultimately, what guests can learn about you from it. In the end, your […]

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Understanding the difference between mobile-first, adaptive and responsive design

We often hear people talk about terms, such as mobile-first and responsive—only to scratch our head as to what they really mean. Want to make sure you follow trends without […]

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6 ways to improve your hotel website design

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. NB: This is an article from SiteMinder Visitors to your […]

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What a property needs on its website

Over the past decade, technology has impacted the way hospitality businesses of all sizes operate. For independent properties, it has been a game changer. Now more than ever, independent properties […]

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Does Your Hotel Website Really Matter? Website Behaviour Study

At Fuel, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel […]

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Driving Maximum Profit Through More Direct Bookings

In today’s ultra-competitive hotel environment, every dollar counts. Any competitive edge that translates into a stronger bottom line is sought out, and every piece of hotel business is evaluated to […]

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