website

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

If you are a branded hotel, your listing on Brand.com is important for gaining online exposure. However, your brand has a responsibility to represent all of its properties fairly. For […]

  “I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]

Contrary to what you might have heard, people still read. We read quiet a lot actually, but much of our reading has moved over to a screen instead of paper. […]

Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management […]

As we discussed in our most recent article, “Millennials + Mobile: A Match Made in (Hotelier) Heaven,” mobile is the best booking, marketing, and engagement channel available, to reach the […]

Hotel marketing ideas can come from the strangest places. For decades, the Michelin tire company promoted their products with the image of a baby sitting in the middle of one […]

It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. We’ll be offering expert tips to help you […]

Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates […]