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With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]

Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. However, new research from […]

Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customer’s first introduction […]

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]

If you are a branded hotel, your listing on Brand.com is important for gaining online exposure. However, your brand has a responsibility to represent all of its properties fairly. For […]