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Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]
How to Diagnose Traffic Drop on Your Hotel Website
Last month, we launched a post to help hotels diagnose traffic drops on their websites. We looked at how to pinpoint a drop in a traffic, isolate the channel(s) where […]
How to Organize Your Website Content Like Marie Kondo
When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to […]
5 Techniques to Boost Your Website Conversions
Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]
A/B vs Variant: What’s Best for Testing Hotel Website Messaging?
One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease […]
Why Backlinks Are Important for Hotel SEO
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. NB: This is an article from […]
Ten Criteria for Driving Revenue with Pop-Ups
We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]
How to Diagnose Traffic Drops on Your Hotel Website – Pt.1
A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]
Does Your Hotel Website Stink? These Six Factors Will Tell You
Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]
8 Golden Rules for Creating Your Hotel Blogging Strategy
When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive […]
