website

How Intuitive Is Your Site? A Usability Test Will Tell You

How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]

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How to Analyze Your Hotel Website Performance

If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one […]

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How To Sell Hotel Rooms To Guests Not Hoteliers

With Christmas being less than 6 weeks away, planning for the festive season is in full swing and most Christmas decorations are being put up in hotels already. As well […]

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Search has changed, is your hotel losing out?

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]

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Six excellent hotel websites (and how they encourage direct booking)

Online travel agencies (OTAs) have enjoyed huge growth over the past few years, with the majority of consumers now booking hotels and accommodation via third-party sites. However, new research from […]

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What to Consider for Your New Hotel Website

Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customer’s first introduction […]

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Driving Maximum Profit through More Direct Booking

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]

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Is Your Hotel Website Optimized for Voice Searches?

Most of us have experimented with using voice searches on our smartphones, with mixed results. You’ve probably also seen voice assistant devices, like the Amazon Echo and Google Home, advertised […]

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12 Components You Need on Your Website to Drive More Bookings

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

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Does Your Hotel Marketing Sit On A Throne Of Lies?

You are glowing; ecstatic; enamored. Why? You just dropped several grand on an immaculate new hotel website and cannot wait to hit the ground running. This new website is going […]

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