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We’re committed to helping hoteliers drive direct bookings on their websites. There’s nothing we like more than speaking to our clients about what’s working well and what we could build […]

Ever wonder how the words used on your hotel website affects your conversion rates, conversion funnels, and revenue? Blue Magnet sought to answer this question by A/B testing the primary […]

One of the themes I often explore in this blog is that Revenue Management is simply the data and analytics side of Marketing. NB: This is an article from Origin […]

When you enter a hotel website for a weekend break, a family trip or a business meeting, chances are the contents will be exactly the same. In fact, one could […]

What is the most important technology in your hotel? While many would say it’s the PMS or CRS, your direct hotel website is a vital, revenue-generating platform hub that is […]

Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching […]

Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites […]

Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers […]