website

5 Techniques to Boost Your Website Conversions

Hotels, retailers and most businesses spend considerable marketing dollars on branding, PR, social media and advertising to drive traffic to their websites. NB: This is an article from Milestone Of […]

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A/B vs Variant: What’s Best for Testing Hotel Website Messaging?

One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease […]

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Why Backlinks Are Important for Hotel SEO

Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. NB: This is an article from […]

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Ten Criteria for Driving Revenue with Pop-Ups

We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]

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How to Diagnose Traffic Drops on Your Hotel Website – Pt.1

A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]

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Does Your Hotel Website Stink? These Six Factors Will Tell You

Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]

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8 Golden Rules for Creating Your Hotel Blogging Strategy

When it comes to your online presence, an accommodation blog can seem like a ‘nice to have’, rather than a ‘need to have’. But if done right, blogging can drive […]

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Tips for Optimizing Hotel Landing Page Content

Content is king in the eyes of the search engines, and a great search engine optimization strategy begins and ends with great content. NB: This is an article from Blue […]

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New Year’s Resolutions for The Independent Hotelier

So, here it is; 2019. Another new year. Time to pack away the Christmas tree (unless you’re doing the whole ’twelve days’ thing), and start the new year with a […]

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4 Reasons Why You Only Need One Hotel Website

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. NB: This is an article from […]

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