website

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

Seemingly vastly different from each other, there might just be some proven tactics that hotel brands can learn from the Netflix success story

To encourage website visitors to book their reservations using your website, you need to make it simple and clear for them

To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area

In this blog I am going to discuss the importance of branding, how to focus on and improve your brand and the rewards that it will deliver

The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention

While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior