website

By selling your hotel as an experience through content, you’re much more likely to succeed in relation to engagement and conversion

Diving into your bookings and website activity, you can better understand what’s working, what’s not, and where you are losing potential guests

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

Inspiring your guests to spend more starts before they even set foot in your Hotel. Make it effortless for your guests to spend and they will spend more!

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

It is our duty to provide a website with better navigation. Designing strong navigation is both an art and science in information architecture.