website

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Connecting dots between everything – your website, your metasearch, your socials, your email marketing – will mean less customers will fall through the gap

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

The way we approach our hotel website design should not only be driven by “how pretty” it looks, but also ensuring we give our users an intuitive experience

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page