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flexible person looking at a laptop reflecting the future of hotel booking policies and the balance of flexibility and revenue security

Future of Hotel Booking Policies: Flexibility vs Revenue Security

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

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4 building blocks with shape of a person and a red heart illustrating the value of a loyalty programs

How to Craft and Promote the Ultimate Hotel Loyalty Program

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

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heart made up of data showing the importance of hotel pick-up

Why is First-Party Data Key to Increasing Direct Bookings in 2025

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

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people watching netflix reflecting impact of subscription based services and how this could be the future of hospitality revenue in the travel space

Is Subscription Based Travel the Future of Hospitality Revenue

Inspired by the subscription successes of companies like Netflix and Peloton, hotels are stepping into this model to secure recurring revenue

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empty hammock on a beach reflecting the travel trends for 2025 including silent travel and purposeful travel

Silent, Slow and Purposeful – Travel Trends to Watch in 2025

From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the year ahead

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person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity

Cutting Down OTA Commissions to Drive Festive Season Bookings

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

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hand on computer mouse overlayed with a dollar image reflecting the myths about hotel paid advertising

Hidden Costs of Paid Ads: Why Hotels Often See a Poor Return

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

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a winner holding a cup and a loser looking sad reflecting how hotels can outperform otas without outspending them

How Hoteliers Can Outperform OTAs Without Outspending Them

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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