userguest

small globe in a hand reflecting the changing face of travel and how hotels can win in the google travel ecosystem

How Hotels Can Win in the Google Travel Ecosystem (Updated)

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

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image of multiple icons reflecting the importance of omnichannel marketing to hotels

Omnichannel Marketing Strategies You Need and Guests Will Love

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

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image of a piggy bank for articles about our expert partner hotel success stories for March 2025

Expert Partner Hotel Success Stories – March 2025

Here is the March round up of 11 Hotel Success Stories from our Expert Partners touching on revenue, bookings, guest experience and engagement. Atomize, BEONx, Lybra, The Hotels Network, Userguest […]

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painted eggs signalling easter is approaching and the needs for hotels to hatch a plan for driving bookings and revenue

Hatching a Plan for Easter to Increase Bookings and Revenue

Easter provides a fantastic opportunity for hotels to increase bookings and revenue. Start planning now, and make it a truly egg-ceptional success

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flexible person looking at a laptop reflecting the future of hotel booking policies and the balance of flexibility and revenue security

Future of Hotel Booking Policies: Flexibility vs Revenue Security

While flexible booking policies are a win for travelers, they can create risks. The future is about flexibility while maintaining revenue security

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4 building blocks with shape of a person and a red heart illustrating the value of a loyalty programs

How to Craft and Promote the Ultimate Hotel Loyalty Program

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

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heart made up of data showing the importance of hotel pick-up

Why is First-Party Data Key to Increasing Direct Bookings in 2025

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

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people watching netflix reflecting impact of subscription based services and how this could be the future of hospitality revenue in the travel space

Is Subscription Based Travel the Future of Hospitality Revenue

Inspired by the subscription successes of companies like Netflix and Peloton, hotels are stepping into this model to secure recurring revenue

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empty hammock on a beach reflecting the travel trends for 2025 including silent travel and purposeful travel

Silent, Slow and Purposeful – Travel Trends to Watch in 2025

From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the year ahead

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person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity

Cutting Down OTA Commissions to Drive Festive Season Bookings

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

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