travel
Mobile and growth are durable trends in travel content consumption
The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]
How Airbnb reckons it can change the traveller experience
There has been a great deal of discussion around what the launch of Trips means for Airbnb… and for travel more broadly (if anything). Commentary has come from all quarters, […]
Understanding realities of dropping air ticket prices and surging capacity
The year 2016 was another banner year for air travelers. Ticket prices continued a three year decline and capacity continued to expand, meaning travelers today have an overwhelming number of […]
How can travel brands avoid own goals with better web user experience
It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]
Emerging Technology in Travel, Hotels, Airlines and OTAs
In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1: Connected Intelligence The world is […]
Create loyalty in travel by tracking the competition
If you’re looking for customer loyalty, you won’t find much of it in the travel industry. While 74% of business travelers claim to prefer booking travel through one platform, only […]
Why UGC is the future of social media in travel and tourism marketing
Relying on user generated content (UGC) in social media marketing can be a gamble. It can work if you have a great creative idea, a sizeable existing audience and a […]
Fashion To Fitness: Luxury Brands are Next Wave of Hospitality Disruption
The travel industry is continually facing disruption, which often provides great benefits for travelers and a path to fostering a culture of innovation and new business models. A current trend […]
3 Dos & Dont’s : useful titbits for chatbots in travel
Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]
Travel distribution: The end of the world as we know it?
Travel distribution faces a range of potentially huge disruptions over the next 10 years that will significantly impact industry players and their business models. We examine the potential disruptive […]
