travel

  With the trend towards digital retailing in the airline industry, and the desire for airlines to become the sole source of the offer, there has also been a lot […]

Today’s travelers crave memorable experiences and deeper engagement with brands. Sixty-nine percent of travelers are more loyal to a travel company that personalizes their experiences online and offline. To deliver […]

In the past two years, “blockchain” has become a magic word, able to open doors and investor wallets, panic industry juggernauts, and guarantee headlines. But much of its power comes […]

The guest booking journey can often be a long one, with a nonlinear approach taken by most travellers. However, in part one of our guest booking journey series, we discovered […]

The Asia Pacific traveller is a force to be reckoned with, yet it doesn’t exist! There are many Asias within Asia. Yet many in the industry make the mistake of […]

Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]

The travel industry is always fixated on what’s new and sexy. Whether it’s booking a hotel using Amazon Alexa, or checking your Priceline booking from your Apple Watch, we tend […]

As a tour operator, you sell “once in a lifetime” experiences to travellers, most of whom are often new guests. This makes your marketing strategies essential, and managing your online […]

How Chinese travelers will have an impact on the global hotel industry is a hot topic of conversation, as China’s middle class grows in its spending and traveling habits. Lee […]

It is no coincidence; the most customer-focused airlines earn more than two times the industry average. Introduction Shortly after to embarking on its Always Getting Better customer experience programme, Ryanair’s […]