travel

Time and time again, we see those that embrace data-driven marketing and analytics leading the way in the travel sector. Yet our latest research shows that although travel marketers are […]

According to web research company, Baymard Institute, two out of three (67.45%) online shopping carts are abandoned before purchase. Every travel retailer knows tools such as discount codes and flash […]

It is common in the consumer marketing world to engage with customers where they pass their time, spend their money and focus their attention. This often involves employing a team […]

  Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]

International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]

Over the past decade, nothing has impacted travel buying more so than search and consumer access to mobile devices.  Now more than ever before, the customer buying journey has changed […]

In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTAs) in […]

When it comes to Facebook advertising, where you place your ad can be as important as what your ad says. Placement optimization can boost performance when using campaign objectives such […]

The Travel Industry Toes the Line Between Using Data to Its Full Potential to Create Customer Experiences and Safeguarding That Data to Preserve Customer Trust. NB: This is an article […]

The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. Considering that 60% of […]