travel

Most of us remember when our phones became smart. We remember the birth of Facebook and the death of dial up. Imagine having all of this technology already at your […]

According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel […]

Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. Travel brands should attack the issue of attribution from multiple angles, […]

Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]

Could an established player from the world of wholesale online merchandising be a new force to be reckoned with in online travel? The online travel agents (OTAs) could have done […]

Moving the customer from planning to booking is the eureka moment for travel firms. It’s the pivotal minute on the customer’s path to purchase. That journey comes in stages: dreaming, […]

Technology has revolutionized the way people research, plan, and book their travel experiences. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they […]

Personalization is the name of the game in 2018 when it comes to the travel customer experience. Thanks to a growing volume of data collected from every customer touch point, […]

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]

With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]