travel
Understanding the Travel Customer Journey to Making a Booking
Technology has revolutionized the way people research, plan, and book their travel experiences. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they […]
Understanding Travel’s Personalization Revolution
Personalization is the name of the game in 2018 when it comes to the travel customer experience. Thanks to a growing volume of data collected from every customer touch point, […]
Inspire Travelers with Trip Consideration, Facebook’s New Ad Feature
When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. With Trip Consideration, Facebook is […]
Travel companies grapple with customer data and the creep factor
With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Just about every company in the […]
What Is Facebook’s Trip Consideration? And Is It Worth Your Investment?
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and […]
Inspiring travelers with Facebook’s new Trip Consideration
Facebook has been extremely busy expanding its presence in the travel space over the past year. Last year saw the launch of City Guides, a tool that lets Facebook users […]
How blockchain might be used in travel
There’s been a lot of buzz about blockchain in recent years—a topic we summarized in our booking trends for 2018 post. Yet despite the hype, the majority of people don’t […]
Should Hoteliers be Concerned with Amazon Disrupting Online Travel?
A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was in the news with a number of opinion articles on the subject being published. “Online […]
How AMP for Email Could Change the Way We Book Travel
Advertising hotels through email have always been a tricky proposition. To do so effectively requires the dissemination of useful and attractive information, and the volatility of the space makes this […]
Dreaming to Booking Part III: How to Capitalize on the Planning Phase
The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase […]