travel
Blockchain in the Travel Industry
As blockchain technology continues to grow in popularity, it’s only natural that we will see it in more industries. And with all the blockchain buzz, we have been asked, “How […]
Small steps to achieve performance optimisation in travel
Although we might wish we could – consumers don’t tend to impulse buy holidays! NB: This is an article by Johnny Francis, Head of Data Science and Advanced Analytics at […]
How are Amadeus exploring the blockchain revolution in travel
Blockchain, with its decentralised secure technology, is set to revolutionise many sectors, including travel. Although it remains at an early stage of development, companies such as Amadeus are exploring its […]
Four areas for travel marketers to unlock mobile opportunity
Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to come from mobile devices. NB: This is an article […]
Hotel Marketing Insights: The modern traveller’s path to purchase
Sojern has released a new report on the modern travellers’ path to purchase, confirming that it isn’t viable for hotel marketers to address the lowest common denominator. The report finds […]
Can Expedia transition to the travel industry’s tech partner?
A transition appears to be underway as Expedia increases the number of technology solutions it offers and builds partnerships out across the industry but will this strategy succeed asks EyeforTravel’s […]
Four tips for reducing checkout abandonment
All retailers – from huge multinationals to the independent – face the same dilemma. Why do online shoppers abandon their baskets, and what can they do to improve? Dropped baskets […]
Amadeus redefines ‘distribution’, builds new open travel platform
Amadeus has dropped the word ’distribution’ in its lexicon, in favour of ‘travel channels’, and is building a new Amadeus Travel Platform to tap future growth. It’s not just a […]
What does genuinely putting consumers first look like in travel?
Fresh from some of the biggest travel conferences of the year, the major buzzwords we’re hearing are: AI, machine learning, voice recognition, and natural language processing. When you break down […]
Four key digital trends impacting travel and hospitality brands
The end goal for travel and hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best […]
